Ross Levinsohn is an experienced entrepreneur and businessman who has served the technology, broadcast communications and media industries for more than 35 years. His first foray into the field was through entrepreneurship. He and another graduate who completed American University’s broadcast communications program. They created a production firm and operated it for many years before amicably selling it and parting ways.
Levinsohn spent the 1990s working for CBS’s SportsLine and HBO’s Time Warner Sports. In 1999, he joined Alta Vista. This was during the heyday of the internet, and Alta Vista was a growing firm. Although the portal launch he worked on didn’t happen, the position taught him about the value of technology. He put his passion to work in his next position, which was at Fox Interactive Sports Media as a general management specialist. Ross Levinsohn’s experience in promotions, branding, marketing and technology resulted in his appointment to CEO of the business in 2004.
He left Fox Interactive Media in 2006 in order to pursue a new entrepreneurial enterprise with James Heckman. They developed a digital advertising business called 5to1. After operating it for four years, they sold it to Yahoo for a tidy sum. Levinsohn accepted Yahoo’s offer for an executive role in the organization, and its board of directors eventually chose him as the firm’s short-term CEO during its search for a permanent CEO. For his part, Heckman founded Maven.
Levinsohn filled leadership roles in a multitude of organizations between 2012 and 2018. Some of them included the Los Angeles Times, Whisper Advisors and Guggenheim Digital Media. Maven grew rapidly, eventually acquiring more than 300 online and printed properties. In 2019, its most recent purchase was Sports Illustrated Media. The brand required new leadership, and Heckman contacted Ross Levinsohn about the opportunity.
It didn’t take long for Levinsohn to accept Heckman’s offer. He updated the brand’s vision and writing departments, and he forged new relationships with investors. He also grew the brand’s vertical reach. When Heckman decided to step down as Maven’s CEO in 2020, he asked Levinsohn to fill the role, which he accepted in August.