Ross Levinsohn has been associated with many different national brands throughout the course of his career. In 2012, he almost became the CEO of Yahoo before losing the role to Marissa Mayer. A year later, he became the top executive of Guggenheim Digital Media, where he was responsible for Adweek and Billboard magazines. After spending time as the leader of Tribune Interactive, Levinsohn accepted jobs with Sports Illustrated and Maven. He is currently the CEO of both companies.
His Career Really Took Off After Working for Fox
If you have ever watched soccer, professional wrestling or college football on Fox Sports One, you owe a debt of gratitude to Ross Levinsohn. It was his skill, knowledge and experience in the marketing industry that helped this entity grow into the global content powerhouse that it is today. By the time he departed the company in 2006, he was considered one of the leaders in the marketing and advertising spaces.
Levinsohn Got to Merge His Love of Sports and History
In 2019, Levinsohn was offered the role of top executive for Sports Illustrated. In the 20th century, it had been one of the most popular publications in the United States. However, in the 21st century, it had become little more than an afterthought as years of poor management had stripped it of its character.
Ross Levinsohn agreed to accept the position as the magazine’s CEO because he wanted to take on the challenge of reviving a legacy brand. To him, print media will always have a place in society, and Levinsohn also thought that Sports Illustrated could still function as an authoritative source of news for sports fans. After Levinsohn’s hiring, the magazine has recommitted itself to producing quality content, which has helped to bring readers back.
Ross Levinsohn Becomes Maven CEO
Just a few months after becoming Sports Illustrated CEO, he was appointed as the new leader of Maven. He was given the job based on his existing relationship with Maven executives. The publishing firm provides marketing and distribution services to Sports Illustrated and hundreds of other brands.