Who Is Richard Liu? The Man Behind JD.com

Richard Liu Qiangdong is primarily known as the founder of JD.com. Now one of China’s most successful entrepreneurs and a globally recognized billionaire, Richard is widely seen as a future generation’s role model of entrepreneurs. As JD.com CEO, Liu has his finger on the pulse of the needs and wants of the consumer and JD’s rise to the world’s third-largest retailer in 2018.

Liu Qiangdong is considered as among the top entrepreneurs in the e-commerce industry. He is involved in the company’s everyday operations and is very keen on business forecasting.

Richard Liu graduated from Beijing Jiaotong University in 1988 and started his business career as a research assistant at a couple of law firms in Beijing. He would later become a lawyer with the State Commerce Commission in Beijing. In 1998, he took over the duties as the founder of JD.com, previously known as Beijing Shiji Information Technology Co., Ltd., when the company began operations in March 1999.

The company initially began with a delivery service in Beijing and was later transformed into an e-commerce company and listed on the NASDAQ in 1999. As Liu is a devout Christian, the company uses the logo of the Bible verse John 8:32 and is also known for its Christian-themed advertising. As the e-commerce business expanded, Liu listed JD.com on the New York Stock.

“One of the purposes I established my business in a rural part of China was because I could rely on honesty and integrity, which is no easy task,” Richard Liu explained during a recent interview. “This doesn’t mean that I didn’t lose money or business. During some years, we also lost money, but I knew that I did not cheat my customers and suppliers and that my prices were honest and justified. The low profitability of my company allowed me to achieve this type of environment.”

JD.com made history as the company’s $25 billion float with one of the largest and fastest-growing tech IPOs in US histories, giving retail investors access to an up-and-coming Chinese company and placing Liu at the top of Forbes’ annual list of World’s Billionaires. At a company with only $20 million of net sales in 2013, its growth has been steady, with revenues increasing every year to $25 billion in 2018. Visit this page for more information.

 

More about Liu Qiangdong on https://jdcorporateblog.com/about-liu-qiangdong/