Activision CEO Bobby Kotick has been through a lot in the past few years. With the COVID-19 pandemic sweeping the globe, Kotick has had to lead his company through some of its toughest times. In a new interview, Kotick reflected on his experience during this crisis and shared some great insights into leadership and how to stay focused in difficult times.
The video game industry was on everyone’s mind in 2020, with the initial lockdown greatly benefiting them. Kotick says that while there was an initial surge in demand, it quickly became clear that the pandemic would have a major impact on the company. Gaming has changed dramatically over the years. Bobby Kotick states that it’s not just about playing games on your own time. It’s also an opportunity for socialization with people from all around the world.
The headquarters of Activision Blizzard is located in Santa Monica, California. The company has six different business units. Activision CEO Bobby Kotick said they had an idea about how employees would need to work from home due to reported cases in January 2020 which increased their interest in providing equipment so all staff could be productive. He guided the company to work from home, and they were able to get back on their feet quickly.
The company withstood the consequences of global shipping and supply chain disruptions because 90% of its business is digital, while 10% consists of physical products. Bobby Kotick oversees some of the most iconic gaming franchises in the world, including Call of Duty, Diablo, and World of Warcraft. Activision CEO is always on the lookout for new ideas to help drive company growth. He said they have a lot of franchises in their library, and it’s easy enough to go back through all these options if need be. Read more in this article: https://investor.activision.com/news-releases/news-release-details/letter-ceo-bobby-kotick-all-employees